Trusted. Transparent. Thoughtfully Curated.

Trusted. Transparent. Thoughtfully Curated.

Stop chasing tips. Stop drowning in noise. At AdvisorAlpha, we give you credible, philosophy-driven equity research that helps you invest with conviction, not confusion.

Stop chasing tips. Stop drowning in noise. At AdvisorAlpha, we give you credible, philosophy-driven equity research that helps you invest with conviction, not confusion.

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Why AdvisorAlpha

We don’t just follow trends, we build long-term wealth with discipline, research, and complete transparency.

Trust You Can Rely On

Trust You Can Rely On

SEBI-registered and led by a seasoned team with collective experience of 100+ years managing thousands of crores in equities across decades- credibility is built into every recommendation.

SEBI-registered and led by a seasoned team with collective experience of 100+ years managing thousands of crores in equities across decades- credibility is built into every recommendation.

Clarity in Every Decision

Clarity in Every Decision

Pure Fundamentals. No Fluff, No charts, no sentiment chatter, no hearsay. Just rigorous, cutting-edge fundamental research, so you always know the “why” behind your investments.

Pure Fundamentals. No Fluff, No charts, no sentiment chatter, no hearsay. Just rigorous, cutting-edge fundamental research, so you always know the “why” behind your investments.

Discipline That Builds Wealth

Discipline That Builds Wealth

A proven philosophy SQGARP™- investing in sustainable, quality businesses at reasonable prices, with discipline and patience.

A proven philosophy SQGARP™- investing in sustainable, quality businesses at reasonable prices, with discipline and patience.

Access Made Simple

Access Made Simple

Professional-grade equity research with institutional pedigree, thoughtfully curated and made accessible for individual investors.

Professional-grade equity research with institutional pedigree, thoughtfully curated and made accessible for individual investors.

What you get with us

Three powerful ways to invest with clarity and conviction.

Model portfolio baskets

Invest with structure, not guesswork.

Professionally curated baskets tailored to your risk profile - conservative, balanced, or aggressive. Built for discipline and long-term wealth creation.

Single stock advisory

High conviction, zero noise.

Exclusive stock ideas backed by deep fundamental research, with clear reasoning and actionable strategies you can trust.

Coming soon

Coming soon

Coming soon

Mutual funds

Smart choices, simplified.

Research-driven guidance to help you select and manage mutual funds with confidence, transparency, and discipline.

Built by a mind that’s beaten the market

Built by a mind that’s beaten the market

Pankaj brings 28+ years of experience in Indian equities with a proven record of performance across market cycles. He has led investment teams at Motilal Oswal, Rare Enterprises, Merrill Lynch, UTI AMC, and Axis AMC , where, as CIO, he managed over $5 billion in equity AUM and helped make Axis AMC India’s fastest-growing asset manager between 2011–2016. Beyond the markets, he is also an avid marathoner, having completed multiple endurance runs, a testament to his discipline, resilience, and long-term focus.

Pankaj brings 28+ years of experience in Indian equities with a proven record of performance across market cycles. He has led investment teams at Motilal Oswal, Rare Enterprises, Merrill Lynch, UTI AMC, and Axis AMC , where, as CIO, he managed over $5 billion in equity AUM and helped make Axis AMC India’s fastest-growing asset manager between 2011–2016. Beyond the markets, he is also an avid marathoner, having completed multiple endurance runs, a testament to his discipline, resilience, and long-term focus.

Pankaj Murarka

Founder

Our philosophy

We follow SQGARP™ - Sustainable Quality Growth at Reasonable Price, a time-tested framework built on clarity and conviction.

Sustainable Growth

Back only businesses with durable models and long-term earning power.

Sustainable Growth

Back only businesses with durable models and long-term earning power.

Sustainable Growth

Back only businesses with durable models and long-term earning power.

Quality First

Strong management, solid balance sheets, and proven execution capability.

Quality First

Strong management, solid balance sheets, and proven execution capability.

Quality First

We prefer opportunities where the downside is protected, even in volatile markets.

Growth Mindset

Companies with the ability to compound value and scale consistently.

Growth Mindset

Companies with the ability to compound value and scale consistently.

Growth Mindset

Companies with the ability to compound value and scale consistently.

Reasonable Valuation growth

We seek businesses that can grow steadily but are not overpriced.

Reasonable Valuation growth

We seek businesses that can grow steadily but are not overpriced.

Reasonable Valuation growth

We seek businesses that can grow steadily but are not overpriced.

Price Discipline

Buy with a margin of safety. Stay patient. Let compounding create wealth.

Price Discipline

Buy with a margin of safety. Stay patient. Let compounding create wealth.

Price Discipline

Buy with a margin of safety. Stay patient. Let compounding create wealth.

No tips. No hype. Just wisdom that lasts.

Be the first to receive exclusive market insights, research notes, and timeless principles directly from AdvisorAlpha

No tips. No hype. Just wisdom that lasts.

Be the first to receive exclusive market insights, research notes, and timeless principles directly from AdvisorAlpha

No tips. No hype. Just wisdom that lasts.

Be the first to receive exclusive market insights, research notes, and timeless principles directly from AdvisorAlpha

Frequently asked questions

What services does AdvisorAlpha offer?

AdvisorAlpha provides philosophy-driven equity advisory backed by institutional-grade research. Our core offerings include: 1) Model Portfolios 2) Single-stock advisory 3) Mutual Funds (coming soon) 4) Bonds & FDs (coming soon)

What services does AdvisorAlpha offer?

AdvisorAlpha provides philosophy-driven equity advisory backed by institutional-grade research. Our core offerings include: 1) Model Portfolios 2) Single-stock advisory 3) Mutual Funds (coming soon) 4) Bonds & FDs (coming soon)

What services does AdvisorAlpha offer?

AdvisorAlpha provides philosophy-driven equity advisory backed by institutional-grade research. Our core offerings include: 1) Model Portfolios 2) Single-stock advisory 3) Mutual Funds (coming soon) 4) Bonds & FDs (coming soon)

How often do you update or review the advice?
How often do you update or review the advice?
How often do you update or review the advice?
Can I upgrade/downgrade my subscription mid-term?
Can I upgrade/downgrade my subscription mid-term?
Can I upgrade/downgrade my subscription mid-term?
Do you offer free trials or sample access?
Do you offer free trials or sample access?
Do you offer free trials or sample access?
Can I link my existing demat/brokerage account?
Can I link my existing demat/brokerage account?
Can I link my existing demat/brokerage account?
Do you guarantee returns? What about losses?
Do you guarantee returns? What about losses?
Do you guarantee returns? What about losses?
How do I raise complaints or disputes?
How do I raise complaints or disputes?
How do I raise complaints or disputes?

© 2025 All rights reserved Advisor Alpha.

SEBI Registration Number (RA License) – INH000021818

CIN: U67200MH2020PTC338091

BSE Enlistment number 1494

About the company

Registration Name – Renaissance Smart Tech Private Limited

Type of Registration- Non-Individual
Separate Identifiable division of RA: Renaissance Smart Tech Private Ltd.

Date of grant and Validity of Registration: November 30, 2021 – Perpetual

Office Address: Office No. 508, 5th Floor, B Wing, Mittal Commercial Premises CHS Ltd
Off. M.V. Road. Near Mittal Estate, Marol, Andheri (East), Mumbai- 400059

Compliance & Grievance officer

Ms. Nidhi Kamani

Contact number: 8655387833

Principal Officer

Mr. Nipun Jalan

Contact number: 8655387833

Investment in securities market are subject to market risks. Read all related documents carefully before investing.

Standard Disclaimer: Registration granted by SEBI, enlistment as IA with Exchange and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors

SEBI regional office – G Block, Near Bank of India, Plot No. C 4-A, G Block Rd, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051

© 2025 All rights reserved Advisor Alpha.

SEBI Registration Number (RA License) – INH000021818

CIN: U67200MH2020PTC338091

BSE Enlistment number 1494

About the company

Registration Name – Renaissance Smart Tech Private Limited

Type of Registration- Non-Individual
Separate Identifiable division of RA: Renaissance Smart Tech Private Ltd.

Date of grant and Validity of Registration: November 30, 2021 – Perpetual

Office Address: Office No. 508, 5th Floor, B Wing, Mittal Commercial Premises CHS Ltd
Off. M.V. Road. Near Mittal Estate, Marol, Andheri (East), Mumbai- 400059

Compliance & Grievance officer

Ms. Nidhi Kamani

Contact number: 8655387833

Principal Officer

Mr. Nipun Jalan

Contact number: 8655387833

Investment in securities market are subject to market risks. Read all related documents carefully before investing.

Standard Disclaimer: Registration granted by SEBI, enlistment as IA with Exchange and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors

SEBI regional office – G Block, Near Bank of India, Plot No. C 4-A, G Block Rd, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051

© 2025 All rights reserved Advisor Alpha.

SEBI Registration Number (RA License) – INH000021818

CIN: U67200MH2020PTC338091

BSE Enlistment number 1494

About the company

Registration Name – Renaissance Smart Tech Private Limited

Type of Registration- Non-Individual
Separate Identifiable division of RA: Renaissance Smart Tech Private Ltd.

Date of grant and Validity of Registration: November 30, 2021 – Perpetual

Office Address: Office No. 508, 5th Floor, B Wing, Mittal Commercial Premises CHS Ltd
Off. M.V. Road. Near Mittal Estate, Marol, Andheri (East), Mumbai- 400059

Compliance & Grievance officer

Ms. Nidhi Kamani

Contact number: 8655387833

Principal Officer

Mr. Nipun Jalan

Contact number: 8655387833

Investment in securities market are subject to market risks. Read all related documents carefully before investing.

Standard Disclaimer: Registration granted by SEBI, enlistment as IA with Exchange and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors

SEBI regional office – G Block, Near Bank of India, Plot No. C 4-A, G Block Rd, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051